Analysis on repeat-buying patterns

  • Authors:
  • Ding-An Chiang;Yi-Hsin Wang;Shao-Ping Chen

  • Affiliations:
  • Department of Computer Science and Information Engineering, Tamkang University, Taipei County, Taiwan;Department of Information Management at Chang Gung Institute of Technology, Taoyuan County, Taiwan;Department of Computer Science and Information Engineering, Tamkang University, Taipei County, Taiwan

  • Venue:
  • Knowledge-Based Systems
  • Year:
  • 2010

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Abstract

Consumer market has several characteristics in common such as repeat-buying over the relevant time frame, a large number of customers, and a wealth of information detailing past customer purchases. Analyzing the characterizations of repeat-buying is necessary to understand and adapt to dynamics of customer behaviors for company to survive in a continuously changing environment. The aim of this paper is to develop a methodology to detect the existence of repeat-buying behavior and discover the potential period of the repeat-buying behavior. We propose a new mathematical model to capture the characteristics of repeat-buying behavior. The algorithms based on our previous works then proposed to provide a scheme to discover periodicity and trends of the purchase. Two fundamental repeat-buying types have been identified and analyzed. Any repeat-buying scenarios can be expressed as the combination of the two fundamental types. The proposed mathematical model coupled with our prior works on cyclic modeling form a systematic process to uncover the characteristics of repeat-buying phenomenon. The experiments against a domestic consumer goods company are provided. The experimental results show that the proposed model can predict likely periodic purchase more precisely than previous studies.