Identifying Recommendable Products based on Signal Detection Theory

  • Authors:
  • Michael Scholz

  • Affiliations:
  • Information Systems II, University of Passau, Germany

  • Venue:
  • Proceedings of the 2010 conference on Bridging the Socio-technical Gap in Decision Support Systems: Challenges for the Next Decade
  • Year:
  • 2010

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Abstract

Identifying products which are appropriate to fit the consumer's preferences has become a crucial process in electronic commerce. Many recommender systems have been examined to ensure adequate product recommendations. Some of these systems try to estimate the utility each product may provide to a particular consumer. Since selecting the best product is mostly not possible, the question of how many and which products are recommendable is imperative. In this paper we present an approach to distinguish between recommendable and not recommendable products based on their expected utility. Our approach uses signal detection theory to facilitate a theory-driven procedure for the distinction.