Temporal query log profiling to improve web search ranking

  • Authors:
  • Alexander Kotov;Pranam Kolari;Lei Duan;Yi Chang

  • Affiliations:
  • University of Illinois at Urbana-Champaign, Urbana, IL, USA;Yahoo! Labs, Sunnyvale, CA, USA;Microsoft, Mountain View, CA, USA;Yahoo! Labs, Sunnyvale, CA, USA

  • Venue:
  • CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
  • Year:
  • 2010

Quantified Score

Hi-index 0.00

Visualization

Abstract

Temporal information can be leveraged and incorporated to improve web search ranking. In this work, we propose a method to improve the ranking of search results by identifying the fundamental properties of temporal behavior of low-quality hosts and spam-prone queries in search logs and modeling those properties as quantifiable features. In particular, we introduce the concepts of host churn, a measure of changes in host visibility for user queries, and query volatility, a measure of semantic instability of query results, and propose the methods for construction of temporal profiles from search query logs that can be used for estimation of a set of features based on the introduced concepts. The utility of the proposed concepts has been experimentally demonstrated for two language-independent search tasks: the regression-based ranking of search results and a novel classification problem of detecting spam-prone queries introduced in this work.