Experiences with using SVM-based learning for multi-objective ranking

  • Authors:
  • Linh Thai Nguyen;Wai Gen Yee;Roger Liew;Ophir Frieder

  • Affiliations:
  • Orbitz Worldwide, Chicago, IL, USA;Orbitz Worldwide, Chicago, IL, USA;Orbitz Worldwide, Chicago, IL, USA;Georgetown University, Washington, DC, USA

  • Venue:
  • CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
  • Year:
  • 2010

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Abstract

We describe our experiences in applying learning-to-rank techniques to improving the quality of search results of an online hotel reservation system. The search result quality factors we use are average booking position and distribution of margin in top-ranked results. (We expect that total revenue will increase with these factors.) Our application of the SVMRank technique improves booking position by up to 25% and margin distribution by up to 14%.