The orange customer analysis platform

  • Authors:
  • Raphaël Féraud;Marc Boullé;Fabrice Clérot;Françoise Fessant;Vincent Lemaire

  • Affiliations:
  • Orange Labs, Lannion;Orange Labs, Lannion;Orange Labs, Lannion;Orange Labs, Lannion;Orange Labs, Lannion

  • Venue:
  • ICDM'10 Proceedings of the 10th industrial conference on Advances in data mining: applications and theoretical aspects
  • Year:
  • 2010

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Abstract

In itself, the continuous exponential increase of the data-warehouses size does not necessarily lead to a richer and finer-grained information since the processing capabilities do not increase at the same rate. Current state-of-the-art technologies require the user to strike a delicate balance between the processing cost and the information quality. We describe an industrial approach which leverages recent advances in treatment automatization and relevant data/instance selection and indexing so as to dramatically improve our capability to turn huge volumes of raw data into useful information.