An approach to evaluate the impact of web traffic in web positioning

Authors:
Paweł Kowalski;Dariusz Król
Affiliations:
Faculty of Computer Science and Management, Wrocław University of Technology, Poland;Institute of Informatics, Wrocław University of Technology, Poland
Venue:
KES-AMSTA'10 Proceedings of the 4th KES international conference on Agent and multi-agent systems: technologies and applications, Part II
Year:
2010

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Abstract

Search engine algorithms are constantly changing. One of the factors that can gain importance in these algorithms is measurable web traffic. This fact can affect the web positioning techniques. The aim of this article is to evaluate the impact of users activity on the website position in Google search result pages. The paper presents an approach to generate a web traffic visible for search engines. However, click fraud protection in search engines requires this traffic to be human-like in order to avoid having been filtered. A multi-agent system seems to be the reasonable solution to this issue. It allows to generate distributed web traffic. If appropriate algorithm to coordinate agents is used, the system should imitate human activity more and, therefore, be more user-friendly.