Building business intelligence applications having prescriptive and predictive capabilities

  • Authors:
  • Chen Jiang;David L. Jensen;Heng Cao;Tarun Kumar

  • Affiliations:
  • IBM T.J.Watson Research, Yorktown Heights, NY;IBM T.J.Watson Research, Yorktown Heights, NY;IBM T.J.Watson Research, Yorktown Heights, NY;IBM T.J.Watson Research, Yorktown Heights, NY

  • Venue:
  • WAIM'10 Proceedings of the 11th international conference on Web-age information management
  • Year:
  • 2010

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Abstract

Traditional Business Intelligence applications have focused on providing a one shop stop to integrate the enterprise information. The resulting applications are only capable of providing descriptive information viz: standard and ad-hoc reporting and drill-down capability. As part of an effort to provide prescriptive and predictive capability, we demonstrate a new architecture, methodology and implementation. Based on Cognos Business Intelligence platform and ILOG optimization engine, we showcase a truly predictive application that enables an optimal decision making in real-time analytical scenario.