A comparative study of target-based evaluation of traditional craft patterns using Kansei data

Authors:
Van-Nam Huynh;Yoshiteru Nakamori;Hongbin Yan
Affiliations:
School of Knowledge Science, Japan Advanced Institute of Science and Technology, Nomi, Ishikawa, Japan;School of Knowledge Science, Japan Advanced Institute of Science and Technology, Nomi, Ishikawa, Japan;School of Knowledge Science, Japan Advanced Institute of Science and Technology, Nomi, Ishikawa, Japan
Venue:
KSEM'10 Proceedings of the 4th international conference on Knowledge science, engineering and management
Year:
2010

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Abstract

Evaluation for ranking is very useful for users in their decisionmaking process when they want to select some item(s) from a large number of items using their personal preferences. In this paper, we will focus on the evaluation of Japanese traditional crafts, in which product items are assessed according to the so-called Kansei features by means of the semantic differential method. In particular, two decision analysis based evaluation procedures, which take consumer-specified preferences on kansei features of traditional products into consideration, will be discussed and compared.