Query Processing in Mobile Environments: A Survey and Open Problems
DFMA '05 Proceedings of the First International Conference on Distributed Frameworks for Multimedia Applications
The new Casper: query processing for location services without compromising privacy
VLDB '06 Proceedings of the 32nd international conference on Very large data bases
Preventing Location-Based Identity Inference in Anonymous Spatial Queries
IEEE Transactions on Knowledge and Data Engineering
Privacy-preserving techniques for location-based services
SIGSPATIAL Special
Interactive Location Cloaking with the PROBE Obfuscator
MDM '09 Proceedings of the 2009 Tenth International Conference on Mobile Data Management: Systems, Services and Middleware
Diffusion and success factors of mobile marketing
Electronic Commerce Research and Applications
Preserving user location privacy in mobile data management infrastructures
PET'06 Proceedings of the 6th international conference on Privacy Enhancing Technologies
| Hi-index | 0.00 |
With the popularity of portable smart devices and advances in wireless technologies, mobile marketing increases quickly. Among various methods, short message is regarded as the most efficient mode. While mobile advertising enhances communication with consumers, the messages without a required permission from users cause privacy violations. So, how to simultaneously support personalization and privacy preserving in mobile marketing is a challenging problem. In this paper, we investigate this problem and propose a Privacy Preserving Model for Personalized Mobile Marketing (P2 PMM), that can protect both users' preferences and location privacy while supporting personalization in mobile marketing.We propose an efficient coding method to manage hierarchical categories and users' preferences. We also investigate how such a model can be applied into practice and a prototype is implemented.