Extracting User Interests from Search Query Logs: A Clustering Approach

  • Authors:
  • Lyes Limam;David Coquil;Harald Kosch;Lionel Brunie

  • Affiliations:
  • -;-;-;-

  • Venue:
  • DEXA '10 Proceedings of the 2010 Workshops on Database and Expert Systems Applications
  • Year:
  • 2010

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Abstract

This paper proposes to enhance search query log analysis by taking into account the semantic properties of query terms. We first describe a method for extracting a global semantic representation of a search query log and then show how we can use it to semantically extract the user interests. The global representation is composed of a taxonomy that organizes query terms based on generalization/specialization (“is a”) semantic relations and of a function to measure the semantic distance between terms. We then define a query terms clustering algorithm that is applied to the log representation to extract user interests. The evaluation has been done on large real-life logs of a popular search engine.