A Pattern Based Anti-Fraud Method in C2C Ecommerce Environment

  • Authors:
  • Fusheng Jin;Zhendong Niu;Haiyang Lang

  • Affiliations:
  • -;-;-

  • Venue:
  • ICEE '10 Proceedings of the 2010 International Conference on E-Business and E-Government
  • Year:
  • 2010

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Abstract

Although reputation models are available to encourage good services of sellers as well as punish their bad ones in the C2C ecommerce environment, their anti-fraud ability appears to be weak in general. Based on our TRUST model and the method of combing fraud pattern recognition with Time Window, we propose a Fraud Identification Method which has certain anti-fraud capabilities. Simulation experiments show that the introduction of TRUST model of the method in this paper has more advantages.