Improving Privacy-Preserving NBC-Based Recommendations by Preprocessing

  • Authors:
  • Alper Bilge;Huseyin Polat

  • Affiliations:
  • -;-

  • Venue:
  • WI-IAT '10 Proceedings of the 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
  • Year:
  • 2010

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Abstract

Providing accurate predictions efficiently with privacy is imperative for both customers and e-commerce vendors. However, privacy, accuracy, and performance are conflicting goals. Although producing referrals with privacy is possible; however, online performance and accuracy degrade due to underlying privacy-preserving measures. We investigate how to improve both efficiency and accuracy of naive Bayesian classifier-based private recommendations by utilizing preprocessing. We preprocess masked data by selecting the best similar items to each item off-line. Moreover, we fill some of the unrated items' cells to improve density. We perform real data-based experiments to investigate how preprocessing affects online performance and accuracy. Our experiment results show that efficiency and preciseness improve due to preprocessing.