Avatar transparency and the establishment of trust in virtual information eco-systems

Authors:
John Marino;Peyina Lin;Natascha Karlova;Mike Eisenberg
Affiliations:
University of Washington;University of Washington;University of Washington;University of Washington
Venue:
Proceedings of the 73rd ASIS&T Annual Meeting on Navigating Streams in an Information Ecosystem - Volume 47
Year:
2010

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Abstract

This poster addresses the issue of avatar transparency in virtual worlds, and its relationship to the establishment of trustworthiness. Preliminary analysis of interviews with Second Life® users offers insights on this topic. The authors describe the tension between anonymity and trust in participant contexts, and suggest a framework for describing avatar transparency and trust issues.