A fuzzy hierarchy integral analytic expert decision process in evaluating foreign investment entry mode selection for Taiwanese bio-tech firms

Authors:
Hsu-Hua Lee;Tsau-Tang Yang;Chie-Bein Chen;Yen-Lin Chen
Affiliations:
Graduate Institute of Management Sciences, Tamkang University, Taiwan, ROC;Graduate Institute of Management Sciences, Tamkang University, Taiwan, ROC;Department of International Business, College of Management, National Dong Hwa University, Haulien, Taiwan, ROC;Chief Executive Master Program in Business Administration, College of Management, National Dong Hwa University, Haulien, Taiwan, ROC
Venue:
Expert Systems with Applications: An International Journal
Year:
2011

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Abstract

The purpose of this study is to help bio-tech firms solve the foreign investment (FI) entry mode selection problem. This study combines the concepts of factor analysis, analytic hierarchy process (AHP), genetic algorithm (GA), and fuzzy integral to construct an entry mode selection approach. This study produces several interesting findings. (1) In the different investment entry modes, there are large differences in evaluation focus when investors select their entry modes. (2) For example, Taiwanese bio-tech firms entering mainland China consider merger and acquisitions to be the first priority, and followed by strategic alliances. This research shows that if the stock share holding is unlimited, Taiwanese bio-tech firms prefer to select a high stock share holding investing mode. (3) In various investment modes, the aspects of ''Capital and Risk'' and ''Technology Ability'' have the most consistent effect on entry mode selection.