RETRACTED: Application of fuzzy measures in the product appearance value assessment

  • Authors:

  • Ling-Zhong Lin;Tsuen-Ho Hsu;Liang-Chih Huang

  • Affiliations:

  • Department of Marketing Management, Shih Chien University Kaohsiung Campus, 200 University Road, Nei-Men Hsiang, Kaohsiung Hsien, 845, Taiwan;Department of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Taiwan;Department of Labor Relations, National Chung Cheng University, Taiwan

  • Venue:
  • Applied Soft Computing
  • Year:
  • 2011

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Abstract

This article has been retracted: please see Elsevier Policy on Article Withdrawal (http://www.elsevier.com/locate/withdrawalpolicy). This article has been retracted at the request of the editor as the authors have plagiarized parts of two papers: ''The Different Roles of Product Appearance in Consumer Choice'', Marielle E.H. Creusen and Jan P.L. Schoormans, J. Prod. Innov. Manag., 22 (2005) 63-81, 2005 Product Development & Management Association, doi:10.1111/j.0737-6782.2005.00103.x. ''A fuzzy approach to value and culture assessment and an application'', Ayberk Soyer, Ozgur Kabak, Umut Asan, Int. J. Approx. Reason., 44 (2007) 182-196, doi:10.1016/j.ijar.2006.07.008. One of the conditions of submission of a paper for publication is that authors declare explicitly that their work is original and has not appeared in a publication elsewhere. Re-use of any data should be appropriately cited. As such this article represents a severe abuse of the scientific publishing system. The scientific community takes a very strong view on this matter and apologies are offered to readers of the journal that this was not detected during the submission process.