Internet social network communities: Risk taking, trust, and privacy concerns
Computers in Human Behavior
All your contacts are belong to us: automated identity theft attacks on social networks
Proceedings of the 18th international conference on World wide web
Social networking for web-based communities
International Journal of Web Based Communities
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Social networks open up new business opportunities for customer acquisition and retention, facilitate knowledge transfer within the company, and can positively influence work climate. However, they can also quickly destroy a company image that took years to build, while the use of social networks at work not only risks a loss in productivity but may also undermine legal obligations. Eager networkers might also divulge company internals to competitors or the public at large. And last but not least, ''friendships'' open up completely new attack vectors for professional hackers, thus significantly increasing company exposure to online break-ins. This article briefly summarizes the opportunities and dangers that this development poses for business. This contribution is based on an earlier article by the same authors (in German) (Langheinrich and Karjoth, 2010).