A probability click tracking model analysis of web search results

  • Authors:
  • Yujiu Yang;Xinyi Shu;Wenhuang Liu

  • Affiliations:
  • Graduate School at Shenzhen, Tsinghua University;Graduate School at Shenzhen, Tsinghua University;Graduate School at Shenzhen, Tsinghua University

  • Venue:
  • ICONIP'10 Proceedings of the 17th international conference on Neural information processing: theory and algorithms - Volume Part I
  • Year:
  • 2010

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Abstract

User click behaviors reflect his preference in Web search processing objectively, and it is very important to give a proper interpretation of user click for improving search results. Previous click models explore the relationship between user examines and latent clicks web document obtained by search result page via multiple-click model, such as the independent click model(ICM) or the dependent click model(DCM), which the examining-next probability only depends on the current click. However, user examination on a search result page is a continuous and relevant procedure. In this paper, we attempt to explore the historical clicked data using a probability click tracking model(PCTM). In our approach, the examine-next probability is decided by the click variables of each clicked result. We evaluate the proposed model on a real-world data set obtained from a commercial search engine. The experiment results illustrate that PCTM can achieve the competitive performance compared with the existing click models under standard metrics.