The KDD process for extracting useful knowledge from volumes of data
Communications of the ACM
Computational Statistics & Data Analysis
An efficient algorithm for finding dense regions for mining quantitative association rules
Computers & Mathematics with Applications
Fuzzy reasoning based on a new fuzzy rough set and its application to scheduling problems
Computers & Mathematics with Applications
Fuzzy rough sets and multiple-premise gradual decision rules
International Journal of Approximate Reasoning
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Of the consumers who often patronize retail stores, 87 of 100 respondents visited a convenience store in the past three months. The superstore/ hypermarket and the supermarket came in second and third, respectively. This demonstrates that retail channels are essential to the day-to-day life of the common populace. With the social and economic evolution, not only have product sales and shopping habits changed, but the current marketing concepts have also changed from being product-oriented to being consumer-oriented. In this research, we first provide new algorithms modified from the Apriori algorithm. The new approach can be applied in finding association rules, which can handle an uncertainty, combined with the rough set theory, and then to find the influence degree of the consumer preferences variables for the marketing decision-makers used.