Personality-based privacy management for location-sharing in diverse subpopulations

  • Authors:
  • Xinru Page;Alfred Kobsa

  • Affiliations:
  • University of California, Irvine;University of California, Irvine

  • Venue:
  • Proceedings of the 2011 iConference
  • Year:
  • 2011

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Abstract

Researchers in the area of privacy management often suggest to provide users with a collection of privacy settings and good defaults for them. However, our research into people's attitudes towards location-sharing technology (considering both adopters and non-adopters) indicates that the right way to manage privacy and the right default can vary for different types of people; Key privacy concerns may differ by demographics and personality type, and personality may also influence privacy management preferences. To help researchers and practitioners better understand who is concerned about what, and how to best address those concerns, we will draw on our research and theories in the literature to construct and validate a scale that 1) assesses an individual's main privacy concerns towards location-sharing technology, and 2) measures personality traits relevant to privacy management. We will then put this scale into practice by deploying an enterprise-wide survey at our field site (a large multi-national entertainment corporation) that tests the relationship between the scale/subscales and an individual's intention to adopt location-sharing technology. We hope this will help us identify subpopulations with similar privacy concerns and/or personality traits, which can guide future design of privacy-sensitive location-sharing technology.