Learning usability assessment models for web sites

• Authors: Paul A. Davis;Frank M. Shipman
• Venue: Proceedings of the 16th international conference on Intelligent user interfaces
• Year: 2011

Our work explores an approach to learning types of usability concerns considered useful for the management of Web sites and to identifying usability concerns based on these learned models. By having one or more Web site managers rate a subset of pages in a site based on a number of usability criteria, we build a model that determines what automatically measurable characteristics are correlated to issues identified. To test this approach, we collected usability assessments from twelve students pursuing advanced degrees in the area of computer-human interaction. These students were divided into two groups and given different scenarios of use of a Web site. They assessed the usability of Web pages from the site, and their data was divided into a training set, used to find models, and a prediction set, used to evaluate the relative quality of models. Results show that the learned models predicted remaining data for one scenario in more categories of usability than did the single model found under the alternate scenario. Results also show how systems may prioritize usability problems for Web site managers by probability of occurrence rather than by merely listing pages that break specific rules, as provided by some current tools.