The research on the user experience of E-commercial website based on user subdivision

  • Authors:

  • Wei Liu;Lijuan Lv;Daoli Huang;Yan Zhang

  • Affiliations:

  • School of Automation, Beijing University of Posts and Telecommunications, Beijing, China and Key Lab of Information Network Security of Ministry of Public Security;School of Automation, Beijing University of Posts and Telecommunications, Beijing, China;Key Lab of Information Network Security of Ministry of Public Security;School of Automation, Beijing University of Posts and Telecommunications, Beijing, China

  • Venue:
  • ADMA'10 Proceedings of the 6th international conference on Advanced data mining and applications - Volume Part II
  • Year:
  • 2010

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Abstract

Aiming at the problem that it is difficult to accurately define the quality of the user experience, based on the usability testing we analyzed the elements of user experience during the use process of E-commercial website and divided the users into two types (planned users and impulsive users). Furthermore, we constructed the user evaluation system from the three aspects of behavior, cognition and emotion, quantified the quantitative indicators, and established a user experience comprehensive evaluation model. Finally, we verified the validity of the model through some cases.