Web searching interaction model based on user cognitive styles

Authors:
Khamsum Kinley;Dian Tjondronegoro;Helen Partridge
Affiliations:
Queensland University of Technology, George St Brisbane, QLD, Australia;Queensland University of Technology, George St Brisbane, QLD, Australia;Queensland University of Technology, George St Brisbane, QLD, Australia
Venue:
Proceedings of the 22nd Conference of the Computer-Human Interaction Special Interest Group of Australia on Computer-Human Interaction
Year:
2010

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Abstract

As more and more information is available on the Web finding quality and reliable information is becoming harder. To help solve this problem, Web search models need to incorporate users' cognitive styles. This paper reports the preliminary results from a user study exploring the relationships between Web users' searching behavior and their cognitive style. The data was collected using a questionnaire, Web search logs and think-aloud strategy. The preliminary findings reveal a number of cognitive factors, such as information searching processes, results evaluations and cognitive style, having an influence on users' Web searching behavior. Among these factors, the cognitive style of the user was observed to have a greater impact. Based on the key findings, a conceptual model of Web searching and cognitive styles is presented.