Enhancing web search with entity intent

  • Authors:
  • Na Dai;Xiaoguang Qi;Brian D. Davison

  • Affiliations:
  • Lehigh University, Bethlehem, PA, USA;Lehigh University, Bethlehem, PA, USA;Lehigh University, Bethlehem, PA, USA

  • Venue:
  • Proceedings of the 20th international conference companion on World wide web
  • Year:
  • 2011

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Abstract

Web entities, such as documents and hyperlinks, are created for different purposes, or intents. Existing intent-based retrieval methods largely focus on information seekers' intent expressed by queries, ignoring the other side of the problem: web content creators' intent. We argue that understanding why the content was created is also important. In this work, we propose to classify such intents into two broad categories: "navigational" and "informational". Then we incorporate such intents into traditional retrieval models, and show their effect on ranking performance.