CELF++: optimizing the greedy algorithm for influence maximization in social networks

  • Authors:
  • Amit Goyal;Wei Lu;Laks V.S. Lakshmanan

  • Affiliations:
  • University of British Columbia, Vancouver, BC, Canada;University of British Columbia, Vancouver, BC, Canada;University of British Columbia, Vancouver, BC, Canada

  • Venue:
  • Proceedings of the 20th international conference companion on World wide web
  • Year:
  • 2011

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Abstract

Kempe et al. [4] (KKT) showed the problem of influence maximization is NP-hard and a simple greedy algorithm guarantees the best possible approximation factor in PTIME. However, it has two major sources of inefficiency. First, finding the expected spread of a node set is #P-hard. Second, the basic greedy algorithm is quadratic in the number of nodes. The first source is tackled by estimating the spread using Monte Carlo simulation or by using heuristics[4, 6, 2, 5, 1, 3]. Leskovec et al. proposed the CELF algorithm for tackling the second. In this work, we propose CELF++ and empirically show that it is 35-55% faster than CELF.