Understanding Mashup Development
IEEE Internet Computing
What's in a mashup? And why? Studying the perceptions of web-active end users
VLHCC '08 Proceedings of the 2008 IEEE Symposium on Visual Languages and Human-Centric Computing
Mashup services to daily activities: end-user perspective in designing a consumer mashups
Proceedings of the 13th International Conference on Information Integration and Web-based Applications and Services
The design of activity-oriented social networking: Dig-Event
Proceedings of the 13th International Conference on Information Integration and Web-based Applications and Services
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The emergence of web mashups has opened interesting possibilities for searching, combining, and reusing information in a simple, lightweight manner. However, actual research on user perceptions and consumer acceptance of mashup technology has received little attention. This paper presents a user acceptance model for consumer mashups, to precisely identify what factors lead to their adoption and to what extent. Our empirical results show that 'performance expectancy' of a mashup platform is the most important attribute in predicting and explaining user's intention to use a consumer mashup platform, this attribute being further explained by the factor 'organization of existing day-today activities'. The presented model can serve as a reference for mashup designers to design platforms having better user acceptance.