An integrated balanced scorecard and simulation approach for measuring call centre operation performance

  • Authors:
  • Panayiotou Nikolaos;Ponis Stavros;Apostolakos Dimitrios

  • Affiliations:
  • School of Mechanical Engineering, Section of Industrial Management and Operational Research, National Technical University Athens, Athens, Greece;School of Mechanical Engineering, Section of Industrial Management and Operational Research, National Technical University Athens, Athens, Greece;School of Mechanical Engineering, Section of Industrial Management and Operational Research, National Technical University Athens, Athens, Greece

  • Venue:
  • DNCOCO'06 Proceedings of the 5th WSEAS international conference on Data networks, communications and computers
  • Year:
  • 2006

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Abstract

The importance of delivering world class services to customers around the globe has emerged the call centres as a strategic asset for customer-centric companies in all industries. The need for high service level and low operational cost achievements puts pressures on the companies and calls for sound decision making and accurate operation performance measurements. As a result, organisational decision making, regarding the call centre, is more and more connected to the corporate strategy influencing critical success factors, such as the customer service level. Tools like the Balanced Scorecard and Business Process Simulation are well known to assist organisations in all levels of management decision making (operational, tactical and strategic). This study proposes a joint effort, combining business process simulation and Balanced Scorecard into a powerful management tool that is capable of developing alternative dynamic scenarios subject to different parameters such as staffing needs, alternative process workflow, priority rules and desired customer service levels.