Mobile Phones and Outdoor Advertising: Measurable Advertising

Authors:
Daniele Quercia;Giusy Di Lorenzo;Francesco Calabrese;Carlo Ratti
Affiliations:
University of Cambridge;IBM Dublin Research Laboratory;IBM Dublin Research Laboratory;Massachusetts Institute of Technology
Venue:
IEEE Pervasive Computing
Year:
2011

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Abstract

A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events.