Cost-Justifying Usability: An Update for the Internet Age
Cost-Justifying Usability: An Update for the Internet Age
Moving ux into a position of corporate influence: whose advice really works?
CHI '07 Extended Abstracts on Human Factors in Computing Systems
Managing user experience: managing change
CHI '10 Extended Abstracts on Human Factors in Computing Systems
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Design research at CHI and its applicability to design practice
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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Numerous companies have demonstrated that game- changing design can differentiate them competitively. FastCompany[1] and BusinessWeek[2] magazines show examples weekly. At the same time, as difficult as coming up with a new idea that differentiates a company's product from those of its competitors can be, just coming up with the idea itself sometimes seems easy compared to the challenge of getting an organization to accept and act on it. Enabling User Experience Research and Design teams to deliver design solutions that change market dynamics often requires changes to culture and process. It also requires improving the political positioning of the User Experience organization. This case study highlights a method one UX team used to bring key stakeholders, including UX, Engineering, and Product Management, to the strategy table, and enable such strategic design. This UX team introduced collaborative design workshops to enable them to collaboratively generate great ideas and align their multidisciplinary product team around them. Such workshops enabled integrative thinking[3] to enable teams to arrive at the optimal solution. They also fostered trust, promoted free expression, and quietly created a new strategy table, where UX led the discussion about product strategy, introducing design as a key differentiator. In this example, such workshops provided a venue for engaging a cross-functional team in brainstorming and creative ideation, filtering a large set of ideas, collaborating on design, rapidly gathering user feedback and iterating designs, and getting the consensus the team needed to drive innovative products to market.