Web personalization by assimilating usage data and semantics expressed in ontology terms

  • Authors:
  • R. G. Tiwari;Mohd. Husain;V. Srivastava;A. Agrawal

  • Affiliations:
  • AZAD IET, Lucknow, UP, India;AZAD IET, Lucknow, UP, India;AZAD IET, Lucknow, UP, India;Ambalika IMT, Lucknow, UP, India

  • Venue:
  • Proceedings of the International Conference & Workshop on Emerging Trends in Technology
  • Year:
  • 2011

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Abstract

The glitch of providing recommendations to the visitors of a web site has received a significant amount of attention in recent years. To address this requirement, web sites provide personalized recommendations to the end users. When a personalization system relies solely on usage-based results, however, valuable information conceptually related to what is finally recommended may be missed. Moreover, the structural properties of the web site are often disregarded. So such a personalization system is required that integrates usage data with content semantics, expressed in ontology terms, in order to compute semantically enhanced navigational patterns and effectively generate useful recommendations. In this paper we propose novel techniques that use the content semantics and the structural properties of a web site in order to improve the effectiveness of web personalization. We aim to present SWP (Semantic Web Personalization), a personalization system that integrates usage data with content semantics, expressed in ontology terms, in order to compute semantically enhanced navigational patterns and effectively generate useful recommendations.