Text mining for customer satisfaction monitoring

  • Authors:
  • Nicholas Evangelopoulos

  • Affiliations:
  • Department of Information Technology and Decision Sciences, University of North Texas, Denton, TX

  • Venue:
  • SMO'05 Proceedings of the 5th WSEAS international conference on Simulation, modelling and optimization
  • Year:
  • 2005

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Abstract

In this paper we lay the necessary groundwork towards Quality Control in Customer Relationship Management, using free text customer feedback as the only source of data. In a scheme that follows the general principles of Case-Based Reasoning, dubbed here Case-Based Free Text Evaluation, a small subset of documents with customer comments is evaluated by human experts to obtain customer satisfaction ratings. The ratings of the remaining documents are estimated automatically. Now the entire document collection can be resampled to generate control charts that monitor customer satisfaction. As an illustration of this framework we are using viewers' comments submitted to the Internet Movie Database (IMDb) Web site after they watched a recent popular film.