Managing new product definition in highly dynamic environments
Management Science
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The SeCo project is dedicated to the support of investigation-driven frontier research on search computing and its prime objective is not to develop a commercial venture. Still, not considering the possible market exploitation of such a project could be misleading also in terms of technology investigation. At the half of the project, when many technology and research decisions still must be taken, it is important to consider also the possible implications of such decisions on possible future business models. The present chapter is aimed at understanding the possible future trajectories for the exploitation options of the SeCo project. The chapter starts identifying roles and capabilities of a potential SeCo value chain. The second step is defining some archetypal Business Models investigating the option of having some of the previous roles not managed internally but delegated to the external market. Finally the business models are compared and recommendations for the following of the project are drawn.