A heuristic method of the optimal matching for the two unstructured systems

  • Authors:

  • Huay Chang

  • Affiliations:

  • Department of Information Management, Chihlee Institute of Technology, Panchiao, Taiwan

  • Venue:
  • ICS'06 Proceedings of the 10th WSEAS international conference on Systems
  • Year:
  • 2006

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Abstract

In this paper, we presented a heuristic method to find the best optimal matching of the two unstructured systems; the Brand Music for the Brand Logo. In the beginning, the pilot-test was held on the comparison of various different brand logos and music with different characteristics attributes by the experts. This process establishes the common image vocabulary recognition space of the brand logo and brand music. Consequently, the common image vocabulary space adjective pairs were extracted through the Factor Analysis. Then, we use the Correlation Coefficient Criteria Principal and the Minimum Norm Projection Principal to evaluate the corresponding degree on Brand Logo and Brand Music. Finally, through the simulation, the proposed method is efficient and obtains some successful results.