Towards an architecture for an adaptive persuasive system

Authors:
Hien Nguyen;Judith Masthoff
Affiliations:
Computing Science Department, University of Aberdeen;Computing Science Department, University of Aberdeen
Venue:
PERSUASIVE'06 Proceedings of the First international conference on Persuasive technology for human well-being
Year:
2006

Citing 2
Cited 0

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Abstract

Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product.