Understanding Web 2.0 service models: A knowledge-creating perspective

Authors:
Shari S. C. Shang;Eldon Y. Li;Ya-Ling Wu;Oliver C. L. Hou
Affiliations:
Department of Management Information Systems, National Chengchi University, No. 64, Sec. 2, Zhi-Nan Road, Wenshan District, Taipei City 11605, Taiwan, ROC;Department of Management Information Systems, National Chengchi University, No. 64, Sec. 2, Zhi-Nan Road, Wenshan District, Taipei City 11605, Taiwan, ROC;Department of Information Management, Tamkang University, No. 151, Yingzhuan Rd., Danshui Dist., Xinbei City 25137, Taiwan, ROC;Department of Management Information Systems, National Chengchi University, No. 64, Sec. 2, Zhi-Nan Road, Wenshan District, Taipei City 11605, Taiwan, ROC
Venue:
Information and Management
Year:
2011

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Abstract

We examined Web 2.0 services that provide different levels of knowledge exploitation and developed a framework for classifying existing service models from a knowledge-creation perspective. More than 1000 Web 2.0 application sites were analyzed and classified. We termed the two types of service platforms: Experience-Socialization and Intelligence-Proliferation. These involved four types of service models that we termed as Exchanger, Aggregator, Collaborator, and Liberator. These models show the diversity of existing Web 2.0 applications and provide a framework for a better understanding of operating patterns and value propositions within the Web 2.0 paradigm.