The effect of user intent on the stability of search engine results

  • Authors:

  • Mark Truran;Jan-Felix Schmakeit;Helen Ashman

  • Affiliations:

  • School of Computing, Teesside University, TS1 3BA, United Kingdom;School of Computer and Information Science, Mawson Lakes, University of South Australia, SA 5095, Australia;School of Computer and Information Science, Mawson Lakes, University of South Australia, SA 5095, Australia

  • Venue:
  • Journal of the American Society for Information Science and Technology
  • Year:
  • 2011

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Abstract

Previous work has established that search engine queries can be classified according to the intent of the searcher (i.e., why is the user searching, what specifically do they intend to do). In this article, we describe an experiment in which four sets of queries, each set representing a different user intent, are repeatedly submitted to three search engines over a period of 60 days. Using a variety of measurements, we describe the overall stability of the search engine results recorded for each group. Our findings suggest that search engine results for informational queries are significantly more stable than the results obtained using transactional, navigational, or commercial queries. © 2011 Wiley Periodicals, Inc.