On diversifying and personalizing web search

  • Authors:
  • David Vallet;Pablo Castells

  • Affiliations:
  • Universidad Autónoma de Madrid, Madrid, Spain;Universidad Autónoma de Madrid, Madrid, Spain

  • Venue:
  • Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
  • Year:
  • 2011

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Abstract

Diversification and personalization methods are common ap-proaches to deal with the one-size-fits-all paradigm of Web search engines. We performed a user study with 190 subjects where we analyzed the effects of diversification and personalization methods in a Web search engine. The obtained results suggest that our proposed combination of diversification and personalization factors may be a way to overcome the notion of intrusiveness in personalized approaches.