Cyworld is my world: Korean adult experiences in an online community for learning
International Journal of Web Based Communities
Data mining emotion in social network communication: Gender differences in MySpace
Journal of the American Society for Information Science and Technology
The Ethics of Internet Research: A Rhetorical, Case-Based Process
The Ethics of Internet Research: A Rhetorical, Case-Based Process
More than words: Social networks' text mining for consumer brand sentiments
Expert Systems with Applications: An International Journal
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Cyworld, a Korean social networking site (SNS), enables politicians to establish and maintain their online presence and allows them to communicate with constituents through their personal profile. This article identifies the most visible politicians on Cyworld in terms of comments posted on their profiles between April 1, 2008 and June 14, 2009 and examines the text and sentiments reflected in those profiles. A content analysis combining semantic network analysis and sentiment analysis illustrates the meaning and collective sentiment of the comments. The results suggest that progressivism dominated political discourse and that the members of the ruling party received more negative comments than those of the opposition party. Furthermore, group-oriented terms indicated the existence of collectivism, which is representative of Eastern culture. The results suggest a significant relationship among gender, comment types, and SNS activities.