Towards contextual search: social networks, short contexts and multiple personas

  • Authors:
  • Tomáš Kramár

  • Affiliations:
  • Institute of Informatics and Software Engineering, Faculty of Informatics and Information Technologies, Slovak University of Technology, Bratislava, Slovakia

  • Venue:
  • UMAP'11 Proceedings of the 19th international conference on User modeling, adaption, and personalization
  • Year:
  • 2011

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Abstract

In this paper we present an approach to contextual search, based on the automatically extracted metadata from visited documents. User model represents user's interests as a combination of tags, keywords and named entities. Such user model is further enhanced by automatically detected communities of similar users, based on the similarities of their models. The user may belong to multiple communities, each representing one of her possibly many personas - roles or stereotypes, facets of her interests. We discuss further possibilities of using this model to bring more fine-grained contextualization and search improvement by using short contexts.