Towards a fully computational model of web-navigation

Authors:
Saraschandra Karanam;Herre Van Oostendorp;Bipin Indurkhya
Affiliations:
International Institute of Information Technology-Hyderabad, Hyderabad, Andhra Pradesh, India;Utrecht University, Utrecht, The Netherlands;International Institute of Information Technology-Hyderabad, Hyderabad, Andhra Pradesh, India
Venue:
IEA/AIE'11 Proceedings of the 24th international conference on Industrial engineering and other applications of applied intelligent systems conference on Modern approaches in applied intelligence - Volume Part I
Year:
2011

Citing 3
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Abstract

In this paper, we make the first steps towards developing a fully automatic tool for supporting users for navigation on the web. We developed a prototype that takes a user-goal and a website URL as input and predicts the correct hyperlink to click on each web page starting from the home page, and uses that as support for users. We evaluated our system's usefulness with actual data from real users. It was found that users took significantly less time and less clicks; were significantly less disoriented and more accurate with systemgenerated support; and perceived the support positively. Projected extensions to this system are discussed.