Measuring implicit attitudes in human-computer interactions

Authors:
Andrey Kiselev;Niyaz Abdikeev;Toyoaki Nishida
Affiliations:
Dept. of Intelligence Science and Technology, Graduate School of Informatics, Kyoto University, Yoshida-Honmachi, Kyoto, Japan;Plekhanov Russian Academy of Economics, Moscow, Russia;Dept. of Intelligence Science and Technology, Graduate School of Informatics, Kyoto University, Yoshida-Honmachi, Kyoto, Japan
Venue:
RSFDGrC'11 Proceedings of the 13th international conference on Rough sets, fuzzy sets, data mining and granular computing
Year:
2011

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Computers are social actors

CHI '94 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

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Abstract

This paper presents the ongoing project which attempts to solve the problem of measuring users' satisfaction by utilizing methods of discovering users' implicit attitudes. In the initial stage, authors attempted to use the Implicit Association Test (IAT) in order to discover users' implicit attitudes towards a virtual character. The conventional IAT procedure and scoring algorithm were used in order to find possible lacks of original method. Results of the initial experiment are shown in the paper along with method modification proposal and preliminary verification experiment.