Affective technology through affective management

Authors:
Hiroyuki Umemuro
Affiliations:
Tokyo Institute of Technology, Tokyo, Japan
Venue:
UAHCI'11 Proceedings of the 6th international conference on Universal access in human-computer interaction: users diversity - Volume Part II
Year:
2011

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Abstract

For the organizations that create technological products and services that provide users with affective experiences, viewpoints to deliberate affects of stakeholders are necessary in their management. Management that emphasizes its potential influences on affective experiences of stakeholders can be called as affective management. This paper argues the concepts, importance, and possible approaches of affective management.