Measuring fun, trust, confidence, and other ethereal constructs: it isn't that hard

  • Authors:
  • Dennis Wixon

  • Affiliations:
  • Microsoft

  • Venue:
  • interactions
  • Year:
  • 2011

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Abstract

Evaluation and usability as a practice area has diversified its approaches, broadened the spectrum of UX issues it addresses, and extended its contribution into deeper levels of product-development decision making. This forum addresses conceptual, methodological, and professional issues that arise in the field's continuing effort to contribute robust information about users to product planning and design. David Siegel and Susan Dray, Editors