Seamless online/offline shopping experience design for in-store customers
Proceedings of the 2012 ACM international conference on Intelligent User Interfaces
Connecting your mobile shopping cart to the internet-of-things
DAIS'12 Proceedings of the 12th IFIP WG 6.1 international conference on Distributed Applications and Interoperable Systems
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Recently, mobile applications focusing on barcode scanning and price comparison are gaining popularity among users. The users of these applications are drawn away from participating in the business model of the brick-and-mortar stores. Ubira is a novel mobile platform that allows the brick-and-mortar stores to compete against online stores by turning an application user into a customer while creating better value for the customers compared to typical barcode scanning applications.