Mining association rules between sets of items in large databases
SIGMOD '93 Proceedings of the 1993 ACM SIGMOD international conference on Management of data
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With the continuous growth of health information and users of the Internet, how to build an easy-to-use interface for different users is one fundamental desideratum when constructing a health website. The goal of this paper is to explore different information needs by examining the search terms of different Internet user groups. In order to deeply investigate the information, five months' daily access weblog files from one particular health provider's website are collected and the log data is analyzed by Web Mining technique. Based on the mining results, the paper also gives some suggestions of how to redesign the interface to be more intuitive to users.