General sales forecast models for automobile markets based on time series analysis and data mining techniques

  • Authors:
  • Marco Hülsmann;Detlef Borscheid;Christoph M. Friedrich;Dirk Reith

  • Affiliations:
  • Fraunhofer-Institute for Algorithms and Scientific Computing, Sankt Augustin, Germany;BDW Automotive, Leverkusen, Germany;Fraunhofer-Institute for Algorithms and Scientific Computing, Sankt Augustin, Germany and Fachhochschule Dortmund, Dortmund, Germany;Fraunhofer-Institute for Algorithms and Scientific Computing, Sankt Augustin, Germany

  • Venue:
  • ICDM'11 Proceedings of the 11th international conference on Advances in data mining: applications and theoretical aspects
  • Year:
  • 2011

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Abstract

In this paper, various enhanced sales forecast methodologies and models for the automobile market are presented. The methods used deliver highly accurate predictions while maintaining the ability to explain the underlying model at the same time. The representation of the economic training data is discussed, as well as its effects on the newly registered automobiles to be predicted. The methodology mainly consists of time series analysis and classical Data Mining algorithms, whereas the data is composed of absolute and/or relative market-specific exogenous parameters on a yearly, quarterly, or monthly base. It can be concluded that the monthly forecasts were especially improved by this enhanced methodology using absolute, normalized exogenous parameters. Decision Trees are considered as the most suitable method in this case, being both accurate and explicable. The German and the US-American automobile market are presented for the evaluation of the forecast models.