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Social norms help people self-organizing in many situations where having an authority representative is not feasible. On the contrary to institutional rules, the responsibility to enforce social norms is not the task of a central authority but a task of each member of the society. "The social norms I am talking about are not the formal, prescriptive or proscriptive rules designed, imposed, and enforced by an exogenous authority through the administration of selective incentives. I rather discuss informal norms that emerge through the decentralized interaction of agents within a collective and are not imposed or designed by an authority"[3]. In recent years, the use of social norms has been considered also as a mechanism to regulate virtual societies and specifically heterogeneous societies formed by humans and artificial agents.