Product positioning under price competition
Management Science
Evaluating weapon systems using ranking fuzzy numbers
Fuzzy Sets and Systems
Fuzzy hierarchical analysis: the Lambda-Max method
Fuzzy Sets and Systems - Special issue on clustering and learning
A GP-AHP Method for solving group decision-making fuzzy AHP Problems
Computers and Operations Research
A loss function approach to group preference aggregation in the AHP
Computers and Operations Research
Fuzzy multiple goal programming applied to TFT-LCD supplier selection by downstream manufacturers
Expert Systems with Applications: An International Journal
Formulating the multi-segment goal programming
Computers and Industrial Engineering
Computers and Industrial Engineering
Computers and Industrial Engineering
Multi-coefficients goal programming
Computers and Industrial Engineering
A type-2 linguistic set theory and its application to multi-criteria decision making
Computers and Industrial Engineering
Multiple attribute decision making considering aspiration-levels: A method based on prospect theory
Computers and Industrial Engineering
Computers and Industrial Engineering
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New product development (NPD) is becoming an important competitive advantage in the marketing strategies of current businesses. Developing a new product will incur fixed and variable costs, which then determine the product prices. Although this is a fundamental issue of marketing theory and practice, only a few papers on marketing models deal with price levels. The objective of this paper is proposing a model based on fuzzy analytical hierarchy process (AHP) and multi-segment goal programming (MSGP) to help decision makers to select the best pricing strategy for NPD. A case study of NPD under market selection strategy in multiple segment pricing levels for a Taiwan-based Watch Company is presented to illustrate the proposed methodology. The proposed method will guide the product development team to select the best market strategy by taking into account the price level and product/market segmentation.