Web analytics and the art of data summarization

Authors:
Archana Ganapathi;Steve Zhang
Affiliations:
Splunk Inc.;Splunk Inc.
Venue:
SLAML '11 Managing Large-scale Systems via the Analysis of System Logs and the Application of Machine Learning Techniques
Year:
2011

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Abstract

Web Analytics has become a critical component of many business decisions. With an ever growing number of transactions happening through web interfaces, the ability to understand and introspect web site activity is critical. In this paper, we describe the importance and intricacies of summarization for analytics and report generation on web log data. We specifically elaborate on how summarization is exposed in Splunk and discuss analytics search design trade-offs.