Reclaiming the blogosphere, talkback: a secure linkback protocol for weblogs

  • Authors:
  • Elie Bursztein;Baptiste Gourdin;John C. Mitchell

  • Affiliations:
  • Stanford University;Stanford University and LSV, ENS-Cachan;Stanford University

  • Venue:
  • ESORICS'11 Proceedings of the 16th European conference on Research in computer security
  • Year:
  • 2011

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Abstract

A LinkBack is a mechanism for bloggers to obtain automatic notifications when other bloggers link to their posts. LinkBacks are an important pillar of the blogosphere because they allows blog posts to cross-reference each other. Over the last few years, spammers have consistently tried to abuse LinkBack mechanisms as they provide an automated way to inject spam into blogs. A recent study shows that a single blog may receive tens of thousands of spam LinkBack notifications per day. Therefore, there is a great need to develop defenses to protect the blogosphere from spammer abuses. To address this issue, we introduce TalkBack, a secure LinkBack mechanism. While previous methods attempt to detecting LinkBack spam using content analysis, TalkBack uses distributed authentication and rate limiting to prevents spammers from posting LinkBack notifications.