Application of decisional DNA in web data mining

  • Authors:
  • Peng Wang;Cesar Sanin;Edward Szczerbicki

  • Affiliations:
  • School of Engineering, Faculty of Engineering and Built Environment, The University of Newcastle, Australia;School of Engineering, Faculty of Engineering and Built Environment, The University of Newcastle, Australia;Gdansk University of Technology, Gdansk, Poland

  • Venue:
  • KES'11 Proceedings of the 15th international conference on Knowledge-based and intelligent information and engineering systems - Volume Part II
  • Year:
  • 2011

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Abstract

Web data mining techniques are becoming popular and valuable components of web data analysis systems. It assists website's owners to estimate their website's performance and make explicit and precise business strategies. The main features of Decisional DNA are related to knowledge representation structures. They are dealing with noisy and incomplete data, learning from experience, making precise decision, and predicting. This paper presents a proposal for development of web data mining techniques with Decisional DNA at its core. Integrating Decisional DNA with web data mining techniques involves retrieval, clustering, storage, sharing, and transporting of knowledge and day-to-day explicit experience in a new structure. A set of experiments is also included in this paper to illustrate usage of Decisional DNA applied to decisional domain in web data mining as well as re-usage of such knowledge to facilitate decision making process.